BEHAVIOR CHANGE CAMPAIGNS
We lead creative campaigns to achieve belief and behavior change. For a city that wants to decrease teen pregnancy rates, a school system that wants to increase reading at home, or a nutrition nonprofit that wants to impact purchasing patterns, we create research-backed campaigns that drive outcomes.
You are maintaining a handful of social media channels and you are sending a newsletter or two regularly--but you aren't sure which activities to prioritize or how to measure effectiveness relative to your overall goals. Matterlab manages strategy and execution of data-driven digital marketing for clients.
KEY MESSAGING PLATFORMS
Matterlab works closely with CEOs and Executive Directors to develop messaging platforms and manage organizational change through consistent, compelling internal communications. Your staff is your greatest asset. Keeping them informed is key. We also support communications with boards, funders, and media.
Matterlab manages the complete creative collateral process for nonprofits nationwide, beginning with an assessment of past pieces and strategic planning session to understand organizational goals and concept collateral that specifically supports those. The results are high-impact pieces that drive results.
the SPEAKER CIRCUIT
Matterlab partners with clients to assess internal teams for public speaking capacity and create a detailed plan for representation at leading conferences and gatherings so that you can effectively promote your organization's position, personality and progress.
ip & "owned areas"
What do you want to be known for? Organizations in the social sector often overlook the value of their own thought leadership. Matterlab helps you identify and harness the power of your intellectual property, capturing an "owned area" in a your sector.
Matterlab manages proactive PR for select clients around issue areas, threats, or game-changing opportunities that arise in their fields.